“Addy-dass”
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Louis attempting to pronounce adidas, interview with The View 4.8.15 (via theemmed)

This is the correct pronunciation.

USA: we say it wrong.

The name is based on Adidas founder Adolph “Adi” Dassler’s name.

His name is pronounced Addy-Dassler.

(via thebritishboyfriends)